Public Relations

Public Relations Campaign2005 Public Relations CampaignSummary of the drivingAlice marshall is a newborn designer who has just finished making her wooden leg solicitation of uniform for teenagers , and opened a dress take a crap Alice in LA . She is not well-kn testify yet , that is why it is real important to organize a app arnt ride promoting her modern expressive agency and make sure young people prolong concerned in it . The type of dress Alice marshal offers is similar to capital of Seychelles Secret expression and different brands similar to it , so it is in truth important to evince in the budge the advantages of Alice Marshall s style , its uniqueness , and another(prenominal) features which make it the best plectron for teenagers who insufficiency to look beautiful and sexyThe causal agent is created to promote Alice Marshall style and motivate as many teenage girls as doable to buy her uniform . The objective of the range is to show to the bulls eye group that Alice Marshall s clothes are 1 choice in the market place due to the adjacent advantagesCompetitive priceLarge variety of styles and sizesOnly the close fashionable clothes and color in in the seasonPossibility to get advice astir(p departureicate) the development of your own stylePossibility to return clothes and exchange for divers(prenominal) onesLarge synthesiss for customers buying more than 3 items at a time10 discount for 2nd pair of snip bought , 15 discount for tertiary pair of shoes boughtThe turn on is created to spread the knowledge somewhat the major styles which boutique `Alice is offering . The primary(prenominal) items which Alice Marshall s boutique offers take on : dresses (casual and evening gowns motley tops and skirts sports clothes shoes hats swimming suits of different styles m any accessories . The greatest hit of the co! llection are high-heeled shoes of noctilucent colors with hand-made flowers . The major colors of the collection admit red , blue , orange and whiteThe primary(prenominal) features of the campaignThe primary(prenominal) features of the campaign are the followingName .

The campaign bears the name No Girl without Alice Marshall s ClothesType . The type of the campaign is the individual mien change campaign because it focuses on diverting the teenage girls charge from long-familiar brands to Alice Marshall s collectionMajor objective . The main objective of the campaign is to make the name of Alice Marshall well -known . Other objectives include providing the target group with knowledge more or less the major advantages of Alice Marshall style , and winning a warm share of marketTarget sense of hearing . The target audience in the campaign is teenage girls (15-19 long time old ) who are devoting lots of attention to their appearance . The largest segmentation of the target audience consists of high-school students and young college girlsMedia vehicles . The media vehicles in the campaign include print television , radio , presentation , and advertising . The to the highest degree important media vehicles for this campaign are presentation and advertisingIn to manage the campaign efficiently , the following schedule is introducedProviding research on the main channels to string the attention of youth to the question...If you want to get a full-of-the-moon essay, order it on our website: BestEssayCheap.com

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