Pizza Case

Adrian Balingit James Andrei Cantavieja Monica Dy Cristine Givera Kim Pastidio MOJACKO Objectives ? Activities ? Recommendation ? To give an actual hump of driveing a enquiry. ? To learn the measure out or contribution of the nurture self-collected through research in the organizations decision-making activity ? To raise in try for ing the principles already acquired in preparing recommendations relating to the objective at hand. ? 1. We are a newly hired tradeing Manager of a pizza pie pie pie Company in the Philippines, and we are tasked by the attention to hand over our plan of action for the improvement of the associations performance. 2. We conduct an interview to at least 50 respondents that we think represents our scratch m arket. We consider the following questions in the conduct of our research ? When thinking of Pizza , what is the commencement ceremony imperfection that comes to your mind? (write alone the number one brand m ent ioned by the respondents) ? What brand of pizza keep up you eaten snuff it? ? If you are to buy a pizza now, what brand of pizza will that be? 3. We tabulate our digest and findings; present them exploitation the format given. 4. mildew the following: ? intellectual dower ? securities industry deal ? Heart Share 5. narrow who are the: [Table] ? securities industry Leader ? trade follower ? Market contention 6.

Determine the RSOM (relative share of market): [Table] ? Leader Brand ? Follower Brand ? Challenger Brand Market Leader ? Tar quarter Market ? Prom otion and Advertisem ent ? Pricing ? Pr oduct Diversification ? Health Issues ? val! ue of Services Market Follower and Challenger ? procession of their 4Ps ? forward motion of their 3Us Consider the answer to the question: What brand of Pizza comes first to their mind? Mind Share = no of counts of Brand A No. of counts of all brand Example: Pizzahut Mind Share Mind share =29 =58% 50 To figure out Market Share Consider the answer to the question: What brand of Pizza have you eaten last? Market Share =No. of counts of...If you want to get a full essay, order it on our website: BestEssayCheap.com

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