Categorical Definition Argument Essay Example | Topics and Well Written Essays - 1000 words

Categorical Definition Argument - Essay Example Thus one, of the criterion for defining just war, is that its started for to keep the balance between the states. If the state sees no other means of resolving the situation when its analytics presuppose that the leaders of the opposing state will start a war sooner or later, than the intervention into the territory of that country is justified. It is done for not to let the potential aggressor to develop stronger military power. Thus we can state that one more criterion for saying that the war is just, is that there were no means except for the military intervention to prevent the breach of balance in future. Preventive wars are led for to preserve peace on the territory of the country which starts them. It sounds paradoxical, but gives us one more criterion for defining a just war, which is that a just war is to be led for re-establishing of peace. Walzer says, that "Humanitarian intervention is justified when it is a response (with reasonable expectations of success) to acts "that shock the moral conscience of mankind." After analyzing this statement we can deduce two more criterions. The first is that the war is just when it is fought with a reasonable chance of success, the second is that the war can be considered just only if it is began and led for to prevent something wrong, like slaughter of the civilians, or the introduction of the dictatorship of some political force or a group of people. Considering all of the criterions we can define just war as a war that is begun for to keep the balance between the states and restore peace. It should be fought with a reasonable chance of success for to prevent something wrong that is happening or will happen. The just war is begun when there are no other means of solving the problems. Thus we can conclude that a just war is a war that satisfies the set of moral

Alfred and Jungian Essay Example for Free

Alfred and Jungian Essay Alfred Adler posited that we develop styles of life that compensate for innate feelings of inferiority. To overcome such feelings, he stated, we strive for a sense of superiority, defined as a desire to achieve emotional health and completeness. However, Adler believed that individuals are often victims of faulty assumptions or inaccurate perceptions of their pasts. These faulty assumptions and the poor choices we make which are based on them, are often a function of our childhood memories, which are affected by our family constellation and birth order. Adler believed that emotional well-being could be gauged by an individuals  degree of social interests or sense of connectedness to others and to the worldwide community. Considered a psychodynamic theory because of its focus on understanding the dynamic forces that shape ones psyche, Adlerian therapy has also been described as one of the first to apply humanistic and systemic concepts. This is because Adler believed that people are influenced by family relationships but not shackled by past events and can make new meaning in life by being goal-directed. Adler saw therapy as occurring through a series of stages that included establishing a collaborative relationship, analyzing the clients problems,  sharing insights, helping the client reorient to new ways of living, and reinforcing and evaluating the change process. Adlerian therapists will often show empathy, conduct a lifestyle assessment, examine early recollections and dreams, communicate, respect and confidence, focus on strengths and encourage clients, help clients combat faulty assumptions, and focus on goals. Lets see how Dr. Gilchrist uses some of the above techniques to help Shannon examine how early recollections of her family have affected her need to be perfect and how striving for perfection results in a fair amount of stress in her life. Jungian analysis assumes that the individual achieves well-being through the exploration of what Carl Jung [assumed spelling] called the personal unconscious and the collective unconscious. Containing repressed materials from childhood, the personal unconscious is symbolized by Jungs archetype of the shadow self, which represents all parts of the psyche unacceptable to self and others. Jung believed that the most important task of early adulthood is to bring the contents of the shadow self to awareness and integrate it into the conscious personality. The shadow manifests as the opposite of Jungs concept of the persona, or our public mask. In contrast, the collective unconscious is a universal and transpersonal component of the psyche that contains all human experience and potential. Once the shadow has been embraced, the client can continue in the process of what Jung called individuation, a gradual incorporation of universal archetypal patterns into everyday experience. These archetypes provide blueprints for creative development and manifest in our dreams, art, religious symbols, and myths. Two of the most significant archetypes are the anima, which represents the feminine within all males, and the animist, which represents  the masculine within all females. Jung believed that the unconscious could be accessed through the imagination as manifested in dreams, free association, images, and symbols, as well as what Jung called active imagination. Exploring these symbols and images are a means of understanding the past, relieving psychological symptoms and finding guidance in creating a full and more meaningful life. In this role play, watch how Dr. Paula Justice works with Karen as they explore dream images to help the client acknowledge and embrace her shadow self, and how it might be integrated into her public self and waking life.

How will Brexit Impact the Law Profession?

How will Brexit Impact the Law Profession? The UKs exit from the European Union has brought shockwaves around the world. This article aims to analyse how Brexit will impact the profession of lawyers and its industry. Right now, there is much uncertainty as to how Brexit will impact the UK and its legal industry. However, in the short term, once Article 50 of the Lisbon Treaty is triggered, there could be a small boom in legal advisory needed by financial services companies on how to operate in this new environment. For example, Brexit will impact tax, employment, business law, intellectual property and financial regulation. The U.K. legal profession is massive. It contributed 25.7 billion pounds to U.Ks GDP in 2015. It also employs 314,000 people. Regarding global legal services fee revenue, it makes up 10% of it. London-based lawyers might benefit from the weak pound As the pound weakened drastically from the Brexit decision, it might lead to more business for UK based law firms. This is a significant turnaround from Londons reputation as being home to some of the worlds most expensive lawyers. With a weak pound, lawyers specializing in Mergers and Acquisitions might benefit from providing potentially cheap UK target companies for foreign buyers as a result of the weak pound. Lawyers might risk losing their privilege to practice law in EU One of the risks arising from the Brexit is that lawyers lose their rights to EU professional legal right. This means that if you are a lawyer, you might no longer be recognized by EU to practice in the region. A report by consulting giant Ernst and Young predicted that losing EU access could create a loss of 18,000 jobs in the legal and accounting sector. However, this risk remains to be seen as there are likely to be new agreements to be negotiated before the full Brexit occurs. With the significant role the legal profession plays in the U.K., the government has to find ways to alleviate the risks and damage that Brexit will create on the law profession. It cannot just let U.K. lose its prestige as a global hub for legislation and finance. In fact, the U.K. is the worlds pioneer center for dispute resolution. The use of the English law in commercial contract globally should also be protected by the British government. The loss of reputation and relevance of the law profession will create massive job losses and a trickle-down effect on other sectors. The likely relocation of financial institutions will reduce the bottom line of law firms Financial firms are one of the key clients of U.K. law companies, and because of Brexit, they might choose to relocate outside the UK. This could mean the decline of the law firms. In 2015, the five dominant law firms in London earned revenues amounting to 5.14 billion pounds. True enough, after the EU referendum, the private performances of Allen Overy, Clifford Chance, Slaughter May, Freshfields, and Linklaters all slowed down. According to a survey done by professional services group PwC, profit margins from UK operations at the top 50 law firms have dropped by an average of 1% to 1.4% percent in 2016. After the U.K. leaves the EU bloc, the EU will eliminate practice rights for cross-border business. Brexit is beneficial for Law Professors and students dealing with EU Law and Brexit One of the benefactors of the Brexit would be current law students specializing in EU law. Brexit triggers a lot of uncertainty and questions and the law students that can understand the legal complexity of the situation will be very employable upon graduation. The numbers show that some students that got accepted to law courses for the academic year 2015-2016 have more than tripled based on figures from Law Society of England and Wales. With more students joining law schools, it would also boost the demand for lawyer professors. Lawyers can, therefore, part time in law schools and increase their incomes. U.K. legal firms are doing countermeasures As a result of Brexit, many law firms, especially the elite ones are already thinking of counter moves once their key clients decide to move out of the U.K. For starters, many lawyers from England and Wales are applying to be members of the Irish Bar. By September of last year, 411 U.K. lawyers registered in Ireland. There might be more mergers in the near term and increased technology investment As a result of dwindling demand and intense competition, more mergers in the law industry might continue to unfold. For example, there was a recent three-way merger between Olswang, Nabarro and CMS UK. With the stiff competition, investing in new technology might be imperative to survive and to remain relevant. There will be fewer  EU trainees in London law firms Diversity in London law firms will take a hit as there will be less EU trainees going to London for training. These EU trainees bring talents, language skills and relevant country knowledge that could give the firm an edge. Final thoughts on the Brexit At the end of the day, the impact of Brexit on the law profession is rather uncertain. The biggest factor that will determine it will be Brexits economic impact on the U.K. The legal industry depends on many industries for business, e.g. the financial sector. If the financial sector gets dragged down because of economic uncertainty and losses from the Brexit, then law firms will suffer as well. If the economy surges, then we can see the law industry to thrive and even grow. If the U.K. economy slows down, then the law industry will have to adapt and find ways to survive. Another factor to keep in mind is how much of the revenues these London-based law firms make are outside the U.K. If most of their income is made outside the U.K., Brexit would have a limited impact on them. However, if they get mostly their revenues inside the U.K., then they will have to make some adjustments to address this risk.

The Creation Of The Constitution :: The Constitution

In creating the Constitution, the states had several different reactions, including a rather defensive reaction, but also an understanding reaction. As a document that provided the laws of the land and the rights of its people. It directs its attention to the many problems in this country; it offered quite a challenge because the document lent itself to several views and interpretations, depending upon the individual reading it. It is clear that the founders’ perspectives as white, wealthy or elite class, American citizens would play a role in the creation and implementation of The Constitution. On further analysis, most of the issues within the document were due to vast cultural, racial, and economic lifestyles that our country did and will continue to support, as unintentional as it may be. This document lessened some of those issues and attempted to accommodate the requests of all states. However, Elitist framers manipulated the idea of a constitution in order to protect their economic interests and the interests of their fellow white land and slave owning men' by restricting the voices of women, slaves, indentured servants and others. The Constitution that was created had a strong central government and weaker state governments. Under the Constitution, Congress was given the power to levy taxes, regulate trade between the states, raise an army, control interstate commerce, and more. A three-branch government was established in which a judicial branch handled disputes in a federal court system, a President headed an executive branch, and a legislative branch. Conversely, the anti-federalists believed in weak central and strong state governments, as the way it was in The Articles of Confederation and believed in strict adherence to the writings of the constitution. Furthermore, the creation of The Constitution caused much debate between the elite and democratic states because they thought that if the Government got all of the power, they would lose their rights. The conflict between the North and South played a major role in the development of this document. The North felt that representation in Congress should be based on the number of total people and South felt that it should be based on number of whites. However, The Three Fifths Compromise settled this when it was said a slave will count as 3/5 of a free person of representatives and taxation. Article one section two of the Constitution defines how the population will be counted, obviously there was a strong opposition to this by Southern states like Virginia because their economy was based on slave labor and they had a bigger population because of it.

Sedalia Engine Plant Case Study Review

We have reviewed your case at Sedalia Engine Plant and believe we have found a plan that fits your needs. We believe that while your company surely holds a lot of promise, we have a few ideas to we would like to recommend to you and perhaps take into consideration. We have your best interests at hand and only serve in helping you in bettering your company and becoming more efficient. By the means of what is known as lean production, you can continue to preserve the value in your product while increasing efficiency in the production process, making your employees happier resulting in more productivity and quality control, and hoping to save your company time and money in the long run while not costing your employees, products or consumers anything, all of which are good things. You state that employees are starting to feel powerless and feel like they are unable to do tasks that would benefit the company. While you have implemented a program to address this, you indicate it is not working. One important principle of lean production is leveling out the workload. We recommend spreading the work load among all employees. If the work load is level across the board, employees will feel useful and not feel as though they have wasted efforts. Feeling like a part of a team and feeling equal amongst your work peers creates for greater solidarity and an increased chance for greater work quality, resulting in product quality. Adding standardized tasks is also the foundation for continuous improvement and employee empowerment. Employees themselves should be passionate about the company and work together for one goal. These people should be in agreement with your companies’ philosophy. Those you elect to be team leaders or managers should be equipped for the position. They should thoroughly understand every aspect of the company and also be trained in being team leaders, while at the same time understanding the teaching methods of the company. Building strong leaders to help lead and keep teams working together is essential for the well-being of your company. As mentioned prior, giving each employee a fair amount of the work will help with their morale, and providing strong leaders equipped with good leadership skills to direct their equal efforts makes for an outstanding system. Concerning the Board of Representatives, Board of Employees, and Human Resources, these teams will need to work in tandem to be effective. These three teams should be making decisions together, and rapidly implementing the unanimous decision. These decisions should focus on the long-term picture, not the short-term picture, even if sacrifices will need to be made. The Board of Representatives should constantly be watching with their own eyes to ensure production is being carried out in a proper manner. The Board of Employees should be concerned with making employee tasks standardized, and work to continuously improve the level of standardization. With standardized tasks and work evenly spread across employees, employees will feel empowered to succeed. To avoid wasting time and resources, the focus should be on building quality first, rather than worrying about fixing problems later. Your company should only be using reliable, thoroughly tested technology that serves your people and processes. You should also provide visual controls so no problems are hidden. Remember, quality is â€Å"key†. In regards to the issue pertaining to wage differentials and job security, a good way of going about handling that is to compromise with the workers. Also if you use the steps for searching for integrative solutions, that would help as well. The first step would be to separate the people from the problem. I know that wages and job security directly affect the employees, but it is best if you take away the employees from the issue and really find out the company issues with differing wages. The second step would be to focus on the shared interest of all the parties. As for the plant, you would naturally want to do what is in the best interest of the company, but if you are really trying to resolve and compromise the issue you would need to look at the issue from an employee point of view. The next step, and one of the biggest ones, is to generate options. It is good to not just come up with one solution to the job security issue, but to also formulate many options that can be used to solve that problem. I suggest layout a plan that employees were to follow and if they didn’t, that would put their wages and job security at risk. The fourth step in the breakdown would be evaluation. It is best to evaluate the options using objective criteria. This step simply means to thoroughly look over options and have a certain criteria to follow for the options to be of any relevance to the problem. The last step would be to iteration. There is not a, onetime, perfect option for every problem. The best way to go about this is to keep trying. If one solution doesn’t fully solve the wage issues at the plant, than keep trying other plans. It was mentioned that POT is still functioning, but an Organizational Review Group (ORG) was established to discuss plant guidelines along with Exempt and Non-exempt Task Force Groups (NEIG & EITG). In response to employee criticism and the potential for negative publicity, the board of trustees made a decision to establish a â€Å"Task Force on the Work/Family Interface. The mission of the Task Force was to make recommendations on possible additions and modifications to company policies and programs that will better accommodate the family responsibilities of its employees. Members of this Task Force included: company executives, exempt and non-exempt employees, and members of the board of trustees. The Task Force can make recommendations in a large number of areas including health insurance coverage, absence with pay, leave without pay, sick leave, promotion criteria and policies, training programs, family leave, job sharing, flextime and child care. I believe task forces are an improvement on past practices, but I also do believe there could be another option as well Your decision-making processes should be based on a long-term philosophy of proving good services and products, even at the expense of short-term financial goals. While profit is important and essential, a high one means nothing if your employees aren’t happy, resulting in your products not having as much quality, resulting in unsatisfied customers. This rips everyone off in the end. High morale and work ethic is core, as previously stated. Bringing back building a philosophy within the minds and work ethic of team leaders and employees, it trickles down into the product itself and reassures that your company stands for something great and admirable, not simply another big name making lots of money. It is probably very important for you to hold a high morale and solid reputation, and with these key ideals and systems, that is very much possible. We thank you for your time and hope you to take our recommendations into deep consideration. We feel these decisions would be wise for the lasting future and quality of your products, people and proficiency.

Leach and Leech - Commonly Confused Words

Leach and Leech - Commonly Confused Words The words leach and leech are homophones: they sound alike but have different meanings. Definitions The verb leach means to empty, drain, or remove. The noun leech refers to a bloodsucking worm or to a person who preys on or clings to another. As a verb, leech means to bleed with leeches or to act as a parasite. Examples Batteries are difficult to dispose of and contain harmful heavy-metal compounds that may leach into the soil.The river water was more corrosive than the Detroit systems and caused more lead to  leach  from its aging pipes. Lead can be toxic, and children are especially vulnerable.(Reuters, Michigan Attorney General Sues Frances Veolia in Flint Water Crisis. The New York Times, June 22, 2016)Similar to bloodletting, leeches were used to draw out the bad blood that medieval physicians believed caused many of their patients ailments.The sun rose in a cloudless sky, the same as before. We passed a large island without grass or tree or bush.  The sun  was a leech  that sucked the moisture from our flesh.(Scott ODell, The Kings Fifth. Houghton Mifflin, 1966)She  called him a leech, said hes always sponging off the rest of us.(Swati Kaushal, A Girl Like Me. Penguin, 2008) Idiom Alerts The expression leach away (something) or leach (something) away means to gradually erode or wash away.- Normally the excess salt would be  leached away  as rainwater percolates down through the soil. In dry climates, however, where there isnt enough rain or irrigation to drive the water down that far, salts can accumulate in the root zone.(Ann Larkin Hansen,  The Organic Farming Manual. Storey, 2010)- Nathan? Are you awake? The sweetness quickly  leached away  at the touch of Roiphes nasal voice, leaving a sourness tinged with anxiety, which, Nathan understood, was his default reaction to Roiphe.(David Cronenberg, Consumed. Scribner, 2014) Practice: Leaches or Leeches? (a) Its not pollution that makes the water so black; tannic acid naturally _____ into the river from cypress and pine trees growing along the shoreline. (Bruce Hunt)(b) In modern medicine, _____ are used in reconstructive surgery to provide a vacuum effect that helps stimulate blood circulation. Answers to Practice Exercises (a) Its not pollution that makes the water so black; tannic acid naturally leaches into the river from cypress and pine trees growing along the shoreline.(Bruce Hunt)(b) In modern medicine, leeches are used in reconstructive surgery to provide a vacuum effect that helps stimulate blood circulation.

How to Write a Powerful Case Study That Converts With 50 Examples

How to Write a Powerful Case Study That Converts With 50 Examples Case studies are effective tools for converting leads into customers. They help establish your brand as a topical authority, demonstrate how your product solved a real problem for a customer, and help leads see how they could experience similar success with your services. What makes this such an effective content format? Consider the following points: They directly position your product as the best solution. Theres a lot of debate around whether or not content should directly sell products. In this case, the answer is yes. Your claims are backed up by real results. Who can argue with data from a real-life scenario? Not everyone is creating them. While blog posts are a dime a dozen, an effective customer story is much harder to duplicate. However, they take time and effort to put together. Fortunately, you can streamline the entire process with this post. It includes: Everything you need to know about doing effective research. A simple 7-step process for creating case studies from start to finish.   Tons of examples for inspiration and templates to save you time. Plus, like every type of content or marketing project out there, you can manage the entire workflow on one platform with . Table of Contents: Case Study Templates What is a Case Study? 50 Case Study Examples What Does a Case Study Look Like? Formatting 7 Steps to Writing a Case Study Step 1: Finding a Customer to Be Your Subject Step 2: Getting Their Permission Step 3: Creaing an Introductory Questionnaire Step 4: Format Your Case Study Interview Questions Step 5: Schedule the Interview Step 6: Write Your Case Study Step 7: Promoting Your Case StudyCreate Great Marketing Case Studies With Four Free Templates This can be a time-consuming process. So, grab this free template bundle to streamline your workflow. Here is everything it includes: Three Case Study Templates (Word): Use this Word template to create a case study youll either print or make available via PDF. Weve included three copies in green, red, and blue header colors. Three PowerPoint Templates: If you would prefer to create a slide deck or presentation, use this PowerPoint template. Its also available in three different color schemes. Case Study Template (Web): Use this template to write your case study content as a web page. How to Write a Powerful Case Study Fast With 50 Examples What Is A Case Study? According to Top Rank Blog, a case study is: â€Å"An analysis of a project, campaign or company that identifies a situation, recommended solutions, implementation actions and identification of those factors that contributed to failure or success.† Here's a case study video example from a brand you might even be drinking right now (if we had to guess, we'd say marketers love their Starbucks):50 Marketing Case Study Examples to Inspire Your Own If you’re looking for an example or two, check out this list of different marketing case studies. Patagonia - Patagonia Case Study American National - American National Case Study Garnier Music - Garnier Music Case Study CS2 Compliance - How CS2 Is Succeeding With Curata Mountain Equipment Co-Op - For Every $1 Spent, MEC Made $17 Cirque du Soleil - Evolving to Inspire a New Audience Roberts and Durkee - Case Study: How One Company's Thought-Leadership Content Is Driving New Business, Exposure Marvel Origins - â€Å"Marvel Origins† Campaign Case Study Instagram -  Ã¢â‚¬Å"Most Instagrammed Locations† Case Study Dell - Dell Nurture: Utilizing automation to create personalized customer experiences Adobe - Adobe raises brand awareness and captures the attention of hard-to-reach marketers with LinkedIn Sponsored Content Callaway Golf - Callaway Golf raises brand awareness with â€Å"Hit the Links† campaign on LinkedIn Groupon - For effective video ads, look beyond demographics to behavior and context Lime-a-Rita - 3 tips for making effective, hyper-relevant video ads at scale Clinique - Clinique Case Study Budweiser - Budweiser Influencer Marketing Case Study L’Oreal - Case Analysis: L'Oreal Paris Lyft - How using brand ads in unexpected ways drove higher installs for Lyft Neutrogena - Mobile case study: Neutrogena sun activated advertising Ryver - B2B Marketing: How team communication product Ryver started a Twitter war with Slack fans to drive a 20% increase in users Continental Office - B2B Marketing: Continental Office’s customer-first brand and website redesign increased traffic 103% Weebly - How Weebly Saved â€Å"a Million† Hours on Content Production and Achieved a 3X ROI Fender Musical Instruments - Fender Musical Instruments | American Standard Case Study Real Madrid FC - Connecting with 500 million passionate fans worldwide nPower -NPower Uses Priority-Based Scheduling to Set Clear Expectations George Institute - https://www.georgeinstitute.org/our-impact/case-study-how-a-lifesaving-sms-program-won-the-google-impact-challenge Intel - How Intel Used SimpleReach's Innovative Distribution Platform to Drive More Content Marketing Efficiencies Bitly - How One Ecommerce Brand Solved The OmniChannel Challenge With Bit.ly Campaigns Levi’s - Reclaiming the identity of a brand: A Levi's case study Fab - Fab Uses A/B Test to Improve Customer Shopping Experience - Discover How This Remote Team Saves 10+ Hours a Month on Content Marketing Ahrefs - How to Get High-Quality Backlinks With the TRUST Formula [Case Study] Sony - Leading the Digital Revolution Through Innovation Stanford - The Xbox Launch in Korea Oracle - ModCloth Speaks to Consumer Moods and Moments With Oracle Marketing Cloud Microsoft - Seattle Seahawks Play to Win With Smart Data and Intelligent Insights Canonical - Fing Snaps Up 30,000 Customers With a Secure, Future-Proof IoT Device Vox - How Vox.com Approaches Publishing on Facebook Amazon - AWS Case Study: Suncorp Atlassian - Delivering Technology-And Great Pizza-Faster TED - Target Case Study Apple - Business Success Stories Think With Google - KitKat Collaborates With YouTube Creators to Bring Mobile Game Crossy Road to Life eMoney - Bell Bank Improves Planning Efficiency With eMoney Landor - Reimaginging the Car Buying Experience New Relic - Winning a High-Stakes Game With Help From New Relic Pro Exhibits - Case Study: Blue Diamond Louisiana Economic Development - EA Searches for New Location to Ensure Highest Quality Product Prophet - Keurig Green Mountain Creative Bloq - Innocent Drinks TL;DR? Check out this Slideshare if you want a quick overview on developing case studies: Here are 50 awesome marketing case study examples to help guide the next one you write. What Does A Case Study Look Like? Next, take a look at some real-life samples, and learn what makes each one effective. Vega Case Study Sample Here's an example of a case study created for Vega, a customer specializing in premium plant-based lifestyle products. It makes it clear who they are and exactly how has improved their business. Red Bull Marketing Case Study Sample Red Bull is known for its amazing content marketing. This case study from Link Humans turns a typical blog post into a full-blown case study examining how the brand executes its wildly innovative strategy: Automotive Case Study Sample Why does this case study work? It’s about an automotive company, and it’s coming from one of the biggest family brands ever: Disney. It's also concise and to the point. There is no fluff that would distract the reader from the most important information. Plus, it helps Disney raise awareness of their corporate training programs. That's something most people probably don't know they offer, and so it's a great topic for a case study. Big-Box Store Case Study Sample Target is a big brand box store that is branching out  and trying new things to interact with its customers. This case study from TED landed on our highlight list for two reasons. It includes visually appealing images that reinforce the Target brand. The team at TED formatted the study for the web. It’s concise and chunked into skimmable paragraphs. Hotel Case Study Sample This case study from Hilton  is a great example of how a company can conduct a study on itself. This brief document is a perfect example of how to format a case study for easy printing. Do your case studies live up to these examples? How Should a Case Study Be Formatted? Generally, they may use one of the following formats: Downloadable PDF: This may be the most common. Website Page: Company websites will often include a section on customer stories. Slidedeck: Slide presentations can also be effective for this purpose. Videos: If you have the capability to shoot high-quality video, this may be another option. The information in your content is more important than the format. Here are all the elements you'll find in a typical case study: Title or Headline: Ideally, it should summarize the customer, their problem, and the result. Executive Summary: This is a one or two paragraph section summarizing the case study's contents. The Subject: Who is this about? Problem or Challenge: What did they have trouble accomplishing? Solution: How did your company or product resolve the issue or drive a benefit? Results: Use percentages if possible. 7 Steps To Writing a Strong Case Study The case study writing process includes several moving parts. However, by streamlining your workflow from start to finish, you can ensure no steps get missed.  Here are the seven steps this post will cover to get the job done. Writing a #marketing case study? Follow these seven steps. Step One: Finding the Subject of Your Case Study The first step in any case study writing process is deciding who you want to write about. It could be your organization, a client or a customer. Here are three criteria to consider: How much does the customer use your product or service? Have they experienced dramatic positive results that would make a good story? Did they switch to your product from a competitor? To find this information, consider: Talking to your sales team to see if there are any prospects who may be willing to participate. Asking your customer support department if they have any exceptional customers. Review recent new customers to see if any prospective candidates have bought from you. Writing a marketing case study? Do this first. Step Two: Ask For Permission to Use Their Story in Your Case Study It’s one thing if you’re writing about your organization, it’s another if you’re writing about customers or clients. Don’t just pull information about them and throw it into a case study. Ask them before you start. Create a Permission Letter If you are creating multiple case studies, design a pre-written permission letter. It will help move your writing process along. Your letter should include: What the case study undertaking is going to look like. What they get out of the case study. Here's a copy-and-paste template you can tailor to your needs: Hi [Name of person], Our team is conducting a case study, and we would love to tell the story of [company]. Would you be interested in working with us to create a case study around the use of our product? Here's a description of our  process  and what we would need  from you: What we’d like from you: High-resolution company logo (basically as big as possible) High-resolution images of your team, company office, etc - stories with photos of your team will drive more traffic (people like seeing that there are humans behind a story) Stats: before [Company] / after [Company] What does the process look like? 1 [phone/video call/coffee] interview with [person]. Our team will then take your interview and build a story out of it. 2-3 email conversations may be necessary to gather extra information. Once final draft is complete - we’ll send it over to your team for review. We’ll then finalize the story, create a landing page, and build a campaign around it. Once live we’ll share final story with you (for your marketing efforts) Average Turnaround Time: 1 month (subject to change based on response times and edits). What’s in it for you? Perk One Perk Two Perk Three Perk Four Perk Five Best regards, [SIGNATURE] Use this copy-and-paste template to ask your customers or clients to participate in your #marketing...Consider Using  a Legal Release Form Another potential step in the process is asking your case study subjects to sign a legal release form so you can use their information. You do not have to take this step in your case study creation process. If you do decide to have your subjects sign a form, consult with your legal team first. Writing a marketing case study? Make sure you have your subject's permission to share their... Step Three: Send Them An Introductory Questionnaire   Once your client or customer has agreed to participate, you should begin to format your introductory questionnaire. This questionnaire will help you get the information you need to shape the story of your case study. Some potential questions to include could be: What problem did you experience before using our product/service? Why did you select our product/service instead of a competitor? How did our product/service solve a problem you were experiencing? What are your goals as a business or organization? Are you comfortable sharing data and metrics demonstrating your success? You can adjust your questions based on how your customer uses your product to get specific answers or quotes that can be highlighted in your study. Recommended Reading: 40 Content Writing Tips to Make You a Better Marketer Now Step Four: Format Your Case Study Interview Questions Once your client or customer has completed your initial questionnaire, it’s time to draft your interview questions. Asking quality interview questions is critical to ensure that you get the information you need to write a full case study. Remember your clients or customers are busy,  so  you don’t want to have to ask for more details multiple times. Based on the responses that you  received from your initial questionnaire, you can adjust questions to get any additional information you need. Here are 25 case study questions to add to your interview. Getting To Know Your Subject These questions should be similar to the ones you sent in your questionnaire. These should help you gather any information you may have missed. Potential examples are: What industry is your company in? How long have you been using our product or service? What is your work process like? How many members are on your team? What goals do you set for your team? Here are five questions to ask when getting a know a new client for a case study project.What Problems Were They Experiencing? Your case study participants were obviously experiencing some problem before they turned to your organization for a solution. Give the readers of your case study, even more, context by getting as much information about their problem as possible. Some possible questions to include in your interview are: When did your team first realize there was a problem? What solutions did you try before you came to us? Did your problem happen suddenly or did it occur over time? How did the team come to the decision that outside assistance was required? What factors led to the problem developing? [Tweet "Writing a case study? Here are five questions to ask when identifying your subject's core problems." What Helped Them Make Their Decision? Finding out what helped your client or customer decide to work with your company is not only informative for potential new business, but it can help your organization determine what materials to publish. Try these questions out during your interview: What materials did you read or watch that influenced your decision? What criteria did you have when you were looking for a solution? What competitors did you look at (if any)? How did you convince your team to make a change? What sealed the deal for you when you choose to work with our organization? So ... why do your customers choose you, anyway? Get the answer by asking these five case study...How Does Your Solution Help? Talk to your customer or client and find out how your solution is helped them fix the problem that they were previously experiencing. Add these questions to your interview list: What [product/service] helped solve your problem? What did our product or service replace in your current work process? What tasks did our [product/service] simplify for you? How much time do you save? What tasks did our [product/service] eliminate? How does your product really help your customers? Ask these five questions to find out.How Did They Implement Your Product? Another relevant question to ask during your interview process is how your subject implemented your solution into their work process. This could help eliminate nerves from other potential new customers. Here are some questions to ask during your interview: How easily did your team adapt our product into their routine? How was your onboarding process? What process did you use to switch over to using our product? What difficulties did you face in the transition process? What advice do you have for anyone implementing our product into their work process? How are your customers using your product? Find out with these five questions.What Results Did They See? Results speak volumes so why not let your customer or client data do the talking for you? Remember that you may not be able to gather or showcase all the data you ask for. Try adding a few of these questions to your list of questions: How much faster are you at completing [task] now that you use our product? How did we help you reach your goals? Did you see any significant jumps in the data that your team collects? How has your productivity changed since implementing our [product/service]? What positive results have you seen? What results do your customers get from your product? Ask these five questions to get the answer.Want to keep these questions somewhere handy for reference? Save this cheat sheet: Step Five: Schedule the Interview You’ve found your subject, and your interview questions are at the ready. The next part of your process is going to involve setting up your interview. First, you need to set up a time for your interview on a synced calendar. Do This With : Did you know you can sync your Google Calendar with your calendar? Learn how. Then you need to decide how you’re going to conduct your interview. Here are some  options: Phone interview.  Use a phone call recording app like [Include some options here]. Make sure you have permission to record your call. Video call. If you’re using a Mac, Quicktime makes it easy to record video calls on your desktop for free. Windows users can use Skype. Face to face meeting. If your client is local, this may be the easiest and most personable option. Once you and your client/customer have decided on an interview time and place, make sure that you have a way to document your interview, either through a recording device or note taking (we highly recommend recording your conversation for accuracy and peace of mind). Here's how to set up an interview with a customer for your next case study project. Step Six: Write Your Case Study Finally, you have all of your information collected in one place. Now comes the fun part; putting it all together into the case study template you downloaded earlier. Writing  Your Title The first part of any good case study is a catchy title. Your title should include the name of your client or customer as well as their logo. Your subhead should also be short and included information on what product or service they used that helped them solve their problem.  In your template, add your title (and your subject's logo): What does a quality title look like? Well, it doesn't have to be complicated. It should: State who it's about. Explain what was done. Communicate a clear result. Take a look at this example from bit.ly: This title works because of it explains: The problem the company faced. What type of company is involved in the case study? How bit.ly helped them tackle the challenge. Do This With : Did you know that ’s Headline Analyzer  can help you write better headlines? Try it now. Executive Summary Your executive summary should be a two  to three  sentence paragraph that describes the story of your client/customer. You can also include a statistic or two to help illustrate the success of your case study subject. Here's what this section looks like in your template: Check out this executive summary example about Patagonia: Why This Works: The company's mission is clearly explained. It highlights the problem the company was experiencing. In the last sentence, the reader is told how the company solved that problem. Who is The Case Study About? The next part of your case study should explain who your case study is about. This is where the information that you gathered from your initial questionnaire would go. Here's what this section looks like in your template: To see what this section could look like  here is an example from Adobe and LinkedIn: Why This Works: Adobe's purpose is clearly established.   The reader is told exactly how Adobe used a LinkedIn service to solve a problem. It illustrates clear benefits of using LinkedIn's Sponsored Content. Problems They’ve Faced In this part of the study, write about the top two to three issues that your case study participant was experiencing. You should summarize what challenges they faced as well as their previous goals. Cirque de Soleil’s case study is a great example of address problems a company faces in a case study: Why This Works: The study cuts right to the heart of the problem. It mentions the specific part of the company that helped Cirque. There's no fluff. This copy gets to the point. How Did You Help? This section of your case study is going to show off the solutions that your customers and clients use. It should highlight the changes that you’ve brought to their team. Callaway Golf is another great example of a case study that explains how it’s researcher helped solve their problem. Why This Works: It shows people how LinkedIn has access to Callaway’s target demographic. The case study also explains how they created an app to help solve Callaway’s problem. While data can be challenging to understand, this example clearly explains relevant insights into Callaway’s target audience. Progress and Results The final section of your case study should feature the progress that has been made since your customer or client began to use your services. This could be shown through progress towards their goals, changes in metrics they track, and more. Here's what this section looks like in your template: Take a look at the results section of a case study from Contently on Weebly. Why This Works: The results are one of the most visuals aspects of the case study. They are easy to skim. You can easily tell what type of growth or improvement they experienced. Using Visuals In Your Case Study Visuals can help add the extra oomph you need to make a great case study. It can also help make the document easier to skim. Whether that means graphs, logos, or photos, visuals can make a huge difference. Here are a few extra resources to help you create solid visuals for your case study. Canva blog post  with 73 links to free stock photos. 7 tips on how to collaborate  with designers to create graphics. Do This In : You can manage projects and hold your team accountable to meeting deadlines with ? Learn how. Step Seven: Promoting Your Case Study Now, your case study is finally complete, and the customer has approved your work. Now what? You did all that work, don’t forget to get it out there for the world to see. Promote your case study by: Building a webpage  that hosts all of your case studies or customer testimonials. Including them in your email campaigns. Creating a social media campaign. The great thing about case studies is that they are an easy piece of marketing material to tack on to any additional campaign. Do This In : You can plan and promote all your content in one place with ? Learn how to create and schedule automated social media promo campaigns  in . Now Go Write An Awesome Case Study The fear of creating a compelling case study is gone. You have great examples to follow and two different templates to help you format the information you gather. We can’t wait to see what you come up with. Do you have a question or two about formatting case studies? Let us know in the comments below. How to Write a Powerful Case Study That Converts With 50 Examples Case studies are effective tools for converting leads into customers. They help establish your brand as a topical authority, demonstrate how your product solved a real problem for a customer, and help leads see how they could experience similar success with your services. What makes this such an effective content format? Consider the following points: They directly position your product as the best solution. Theres a lot of debate around whether or not content should directly sell products. In this case, the answer is yes. Your claims are backed up by real results. Who can argue with data from a real-life scenario? Not everyone is creating them. While blog posts are a dime a dozen, an effective customer story is much harder to duplicate. However, they take time and effort to put together. Fortunately, you can streamline the entire process with this post. It includes: Everything you need to know about doing effective research. A simple 7-step process for creating case studies from start to finish.   Tons of examples for inspiration and templates to save you time. Plus, like every type of content or marketing project out there, you can manage the entire workflow on one platform with . Table of Contents: Case Study Templates What is a Case Study? 50 Case Study Examples What Does a Case Study Look Like? Formatting 7 Steps to Writing a Case Study Step 1: Finding a Customer to Be Your Subject Step 2: Getting Their Permission Step 3: Creaing an Introductory Questionnaire Step 4: Format Your Case Study Interview Questions Step 5: Schedule the Interview Step 6: Write Your Case Study Step 7: Promoting Your Case StudyCreate Great Marketing Case Studies With Four Free Templates This can be a time-consuming process. So, grab this free template bundle to streamline your workflow. Here is everything it includes: Three Case Study Templates (Word): Use this Word template to create a case study youll either print or make available via PDF. Weve included three copies in green, red, and blue header colors. Three PowerPoint Templates: If you would prefer to create a slide deck or presentation, use this PowerPoint template. Its also available in three different color schemes. Case Study Template (Web): Use this template to write your case study content as a web page. How to Write a Powerful Case Study Fast With 50 Examples What Is A Case Study? According to Top Rank Blog, a case study is: â€Å"An analysis of a project, campaign or company that identifies a situation, recommended solutions, implementation actions and identification of those factors that contributed to failure or success.† Here's a case study video example from a brand you might even be drinking right now (if we had to guess, we'd say marketers love their Starbucks):50 Marketing Case Study Examples to Inspire Your Own If you’re looking for an example or two, check out this list of different marketing case studies. Patagonia - Patagonia Case Study American National - American National Case Study Garnier Music - Garnier Music Case Study CS2 Compliance - How CS2 Is Succeeding With Curata Mountain Equipment Co-Op - For Every $1 Spent, MEC Made $17 Cirque du Soleil - Evolving to Inspire a New Audience Roberts and Durkee - Case Study: How One Company's Thought-Leadership Content Is Driving New Business, Exposure Marvel Origins - â€Å"Marvel Origins† Campaign Case Study Instagram -  Ã¢â‚¬Å"Most Instagrammed Locations† Case Study Dell - Dell Nurture: Utilizing automation to create personalized customer experiences Adobe - Adobe raises brand awareness and captures the attention of hard-to-reach marketers with LinkedIn Sponsored Content Callaway Golf - Callaway Golf raises brand awareness with â€Å"Hit the Links† campaign on LinkedIn Groupon - For effective video ads, look beyond demographics to behavior and context Lime-a-Rita - 3 tips for making effective, hyper-relevant video ads at scale Clinique - Clinique Case Study Budweiser - Budweiser Influencer Marketing Case Study L’Oreal - Case Analysis: L'Oreal Paris Lyft - How using brand ads in unexpected ways drove higher installs for Lyft Neutrogena - Mobile case study: Neutrogena sun activated advertising Ryver - B2B Marketing: How team communication product Ryver started a Twitter war with Slack fans to drive a 20% increase in users Continental Office - B2B Marketing: Continental Office’s customer-first brand and website redesign increased traffic 103% Weebly - How Weebly Saved â€Å"a Million† Hours on Content Production and Achieved a 3X ROI Fender Musical Instruments - Fender Musical Instruments | American Standard Case Study Real Madrid FC - Connecting with 500 million passionate fans worldwide nPower -NPower Uses Priority-Based Scheduling to Set Clear Expectations George Institute - https://www.georgeinstitute.org/our-impact/case-study-how-a-lifesaving-sms-program-won-the-google-impact-challenge Intel - How Intel Used SimpleReach's Innovative Distribution Platform to Drive More Content Marketing Efficiencies Bitly - How One Ecommerce Brand Solved The OmniChannel Challenge With Bit.ly Campaigns Levi’s - Reclaiming the identity of a brand: A Levi's case study Fab - Fab Uses A/B Test to Improve Customer Shopping Experience - Discover How This Remote Team Saves 10+ Hours a Month on Content Marketing Ahrefs - How to Get High-Quality Backlinks With the TRUST Formula [Case Study] Sony - Leading the Digital Revolution Through Innovation Stanford - The Xbox Launch in Korea Oracle - ModCloth Speaks to Consumer Moods and Moments With Oracle Marketing Cloud Microsoft - Seattle Seahawks Play to Win With Smart Data and Intelligent Insights Canonical - Fing Snaps Up 30,000 Customers With a Secure, Future-Proof IoT Device Vox - How Vox.com Approaches Publishing on Facebook Amazon - AWS Case Study: Suncorp Atlassian - Delivering Technology-And Great Pizza-Faster TED - Target Case Study Apple - Business Success Stories Think With Google - KitKat Collaborates With YouTube Creators to Bring Mobile Game Crossy Road to Life eMoney - Bell Bank Improves Planning Efficiency With eMoney Landor - Reimaginging the Car Buying Experience New Relic - Winning a High-Stakes Game With Help From New Relic Pro Exhibits - Case Study: Blue Diamond Louisiana Economic Development - EA Searches for New Location to Ensure Highest Quality Product Prophet - Keurig Green Mountain Creative Bloq - Innocent Drinks TL;DR? Check out this Slideshare if you want a quick overview on developing case studies: Here are 50 awesome marketing case study examples to help guide the next one you write. What Does A Case Study Look Like? Next, take a look at some real-life samples, and learn what makes each one effective. Vega Case Study Sample Here's an example of a case study created for Vega, a customer specializing in premium plant-based lifestyle products. It makes it clear who they are and exactly how has improved their business. Red Bull Marketing Case Study Sample Red Bull is known for its amazing content marketing. This case study from Link Humans turns a typical blog post into a full-blown case study examining how the brand executes its wildly innovative strategy: Automotive Case Study Sample Why does this case study work? It’s about an automotive company, and it’s coming from one of the biggest family brands ever: Disney. It's also concise and to the point. There is no fluff that would distract the reader from the most important information. Plus, it helps Disney raise awareness of their corporate training programs. That's something most people probably don't know they offer, and so it's a great topic for a case study. Big-Box Store Case Study Sample Target is a big brand box store that is branching out  and trying new things to interact with its customers. This case study from TED landed on our highlight list for two reasons. It includes visually appealing images that reinforce the Target brand. The team at TED formatted the study for the web. It’s concise and chunked into skimmable paragraphs. Hotel Case Study Sample This case study from Hilton  is a great example of how a company can conduct a study on itself. This brief document is a perfect example of how to format a case study for easy printing. Do your case studies live up to these examples? How Should a Case Study Be Formatted? Generally, they may use one of the following formats: Downloadable PDF: This may be the most common. Website Page: Company websites will often include a section on customer stories. Slidedeck: Slide presentations can also be effective for this purpose. Videos: If you have the capability to shoot high-quality video, this may be another option. The information in your content is more important than the format. Here are all the elements you'll find in a typical case study: Title or Headline: Ideally, it should summarize the customer, their problem, and the result. Executive Summary: This is a one or two paragraph section summarizing the case study's contents. The Subject: Who is this about? Problem or Challenge: What did they have trouble accomplishing? Solution: How did your company or product resolve the issue or drive a benefit? Results: Use percentages if possible. 7 Steps To Writing a Strong Case Study The case study writing process includes several moving parts. However, by streamlining your workflow from start to finish, you can ensure no steps get missed.  Here are the seven steps this post will cover to get the job done. Writing a #marketing case study? Follow these seven steps. Step One: Finding the Subject of Your Case Study The first step in any case study writing process is deciding who you want to write about. It could be your organization, a client or a customer. Here are three criteria to consider: How much does the customer use your product or service? Have they experienced dramatic positive results that would make a good story? Did they switch to your product from a competitor? To find this information, consider: Talking to your sales team to see if there are any prospects who may be willing to participate. Asking your customer support department if they have any exceptional customers. Review recent new customers to see if any prospective candidates have bought from you. Writing a marketing case study? Do this first. Step Two: Ask For Permission to Use Their Story in Your Case Study It’s one thing if you’re writing about your organization, it’s another if you’re writing about customers or clients. Don’t just pull information about them and throw it into a case study. Ask them before you start. Create a Permission Letter If you are creating multiple case studies, design a pre-written permission letter. It will help move your writing process along. Your letter should include: What the case study undertaking is going to look like. What they get out of the case study. Here's a copy-and-paste template you can tailor to your needs: Hi [Name of person], Our team is conducting a case study, and we would love to tell the story of [company]. Would you be interested in working with us to create a case study around the use of our product? Here's a description of our  process  and what we would need  from you: What we’d like from you: High-resolution company logo (basically as big as possible) High-resolution images of your team, company office, etc - stories with photos of your team will drive more traffic (people like seeing that there are humans behind a story) Stats: before [Company] / after [Company] What does the process look like? 1 [phone/video call/coffee] interview with [person]. Our team will then take your interview and build a story out of it. 2-3 email conversations may be necessary to gather extra information. Once final draft is complete - we’ll send it over to your team for review. We’ll then finalize the story, create a landing page, and build a campaign around it. Once live we’ll share final story with you (for your marketing efforts) Average Turnaround Time: 1 month (subject to change based on response times and edits). What’s in it for you? Perk One Perk Two Perk Three Perk Four Perk Five Best regards, [SIGNATURE] Use this copy-and-paste template to ask your customers or clients to participate in your #marketing...Consider Using  a Legal Release Form Another potential step in the process is asking your case study subjects to sign a legal release form so you can use their information. You do not have to take this step in your case study creation process. If you do decide to have your subjects sign a form, consult with your legal team first. Writing a marketing case study? Make sure you have your subject's permission to share their... Step Three: Send Them An Introductory Questionnaire   Once your client or customer has agreed to participate, you should begin to format your introductory questionnaire. This questionnaire will help you get the information you need to shape the story of your case study. Some potential questions to include could be: What problem did you experience before using our product/service? Why did you select our product/service instead of a competitor? How did our product/service solve a problem you were experiencing? What are your goals as a business or organization? Are you comfortable sharing data and metrics demonstrating your success? You can adjust your questions based on how your customer uses your product to get specific answers or quotes that can be highlighted in your study. Recommended Reading: 40 Content Writing Tips to Make You a Better Marketer Now Step Four: Format Your Case Study Interview Questions Once your client or customer has completed your initial questionnaire, it’s time to draft your interview questions. Asking quality interview questions is critical to ensure that you get the information you need to write a full case study. Remember your clients or customers are busy,  so  you don’t want to have to ask for more details multiple times. Based on the responses that you  received from your initial questionnaire, you can adjust questions to get any additional information you need. Here are 25 case study questions to add to your interview. Getting To Know Your Subject These questions should be similar to the ones you sent in your questionnaire. These should help you gather any information you may have missed. Potential examples are: What industry is your company in? How long have you been using our product or service? What is your work process like? How many members are on your team? What goals do you set for your team? Here are five questions to ask when getting a know a new client for a case study project.What Problems Were They Experiencing? Your case study participants were obviously experiencing some problem before they turned to your organization for a solution. Give the readers of your case study, even more, context by getting as much information about their problem as possible. Some possible questions to include in your interview are: When did your team first realize there was a problem? What solutions did you try before you came to us? Did your problem happen suddenly or did it occur over time? How did the team come to the decision that outside assistance was required? What factors led to the problem developing? [Tweet "Writing a case study? Here are five questions to ask when identifying your subject's core problems." What Helped Them Make Their Decision? Finding out what helped your client or customer decide to work with your company is not only informative for potential new business, but it can help your organization determine what materials to publish. Try these questions out during your interview: What materials did you read or watch that influenced your decision? What criteria did you have when you were looking for a solution? What competitors did you look at (if any)? How did you convince your team to make a change? What sealed the deal for you when you choose to work with our organization? So ... why do your customers choose you, anyway? Get the answer by asking these five case study...How Does Your Solution Help? Talk to your customer or client and find out how your solution is helped them fix the problem that they were previously experiencing. Add these questions to your interview list: What [product/service] helped solve your problem? What did our product or service replace in your current work process? What tasks did our [product/service] simplify for you? How much time do you save? What tasks did our [product/service] eliminate? How does your product really help your customers? Ask these five questions to find out.How Did They Implement Your Product? Another relevant question to ask during your interview process is how your subject implemented your solution into their work process. This could help eliminate nerves from other potential new customers. Here are some questions to ask during your interview: How easily did your team adapt our product into their routine? How was your onboarding process? What process did you use to switch over to using our product? What difficulties did you face in the transition process? What advice do you have for anyone implementing our product into their work process? How are your customers using your product? Find out with these five questions.What Results Did They See? Results speak volumes so why not let your customer or client data do the talking for you? Remember that you may not be able to gather or showcase all the data you ask for. Try adding a few of these questions to your list of questions: How much faster are you at completing [task] now that you use our product? How did we help you reach your goals? Did you see any significant jumps in the data that your team collects? How has your productivity changed since implementing our [product/service]? What positive results have you seen? What results do your customers get from your product? Ask these five questions to get the answer.Want to keep these questions somewhere handy for reference? Save this cheat sheet: Step Five: Schedule the Interview You’ve found your subject, and your interview questions are at the ready. The next part of your process is going to involve setting up your interview. First, you need to set up a time for your interview on a synced calendar. Do This With : Did you know you can sync your Google Calendar with your calendar? Learn how. Then you need to decide how you’re going to conduct your interview. Here are some  options: Phone interview.  Use a phone call recording app like [Include some options here]. Make sure you have permission to record your call. Video call. If you’re using a Mac, Quicktime makes it easy to record video calls on your desktop for free. Windows users can use Skype. Face to face meeting. If your client is local, this may be the easiest and most personable option. Once you and your client/customer have decided on an interview time and place, make sure that you have a way to document your interview, either through a recording device or note taking (we highly recommend recording your conversation for accuracy and peace of mind). Here's how to set up an interview with a customer for your next case study project. Step Six: Write Your Case Study Finally, you have all of your information collected in one place. Now comes the fun part; putting it all together into the case study template you downloaded earlier. Writing  Your Title The first part of any good case study is a catchy title. Your title should include the name of your client or customer as well as their logo. Your subhead should also be short and included information on what product or service they used that helped them solve their problem.  In your template, add your title (and your subject's logo): What does a quality title look like? Well, it doesn't have to be complicated. It should: State who it's about. Explain what was done. Communicate a clear result. Take a look at this example from bit.ly: This title works because of it explains: The problem the company faced. What type of company is involved in the case study? How bit.ly helped them tackle the challenge. Do This With : Did you know that ’s Headline Analyzer  can help you write better headlines? Try it now. Executive Summary Your executive summary should be a two  to three  sentence paragraph that describes the story of your client/customer. You can also include a statistic or two to help illustrate the success of your case study subject. Here's what this section looks like in your template: Check out this executive summary example about Patagonia: Why This Works: The company's mission is clearly explained. It highlights the problem the company was experiencing. In the last sentence, the reader is told how the company solved that problem. Who is The Case Study About? The next part of your case study should explain who your case study is about. This is where the information that you gathered from your initial questionnaire would go. Here's what this section looks like in your template: To see what this section could look like  here is an example from Adobe and LinkedIn: Why This Works: Adobe's purpose is clearly established.   The reader is told exactly how Adobe used a LinkedIn service to solve a problem. It illustrates clear benefits of using LinkedIn's Sponsored Content. Problems They’ve Faced In this part of the study, write about the top two to three issues that your case study participant was experiencing. You should summarize what challenges they faced as well as their previous goals. Cirque de Soleil’s case study is a great example of address problems a company faces in a case study: Why This Works: The study cuts right to the heart of the problem. It mentions the specific part of the company that helped Cirque. There's no fluff. This copy gets to the point. How Did You Help? This section of your case study is going to show off the solutions that your customers and clients use. It should highlight the changes that you’ve brought to their team. Callaway Golf is another great example of a case study that explains how it’s researcher helped solve their problem. Why This Works: It shows people how LinkedIn has access to Callaway’s target demographic. The case study also explains how they created an app to help solve Callaway’s problem. While data can be challenging to understand, this example clearly explains relevant insights into Callaway’s target audience. Progress and Results The final section of your case study should feature the progress that has been made since your customer or client began to use your services. This could be shown through progress towards their goals, changes in metrics they track, and more. Here's what this section looks like in your template: Take a look at the results section of a case study from Contently on Weebly. Why This Works: The results are one of the most visuals aspects of the case study. They are easy to skim. You can easily tell what type of growth or improvement they experienced. Using Visuals In Your Case Study Visuals can help add the extra oomph you need to make a great case study. It can also help make the document easier to skim. Whether that means graphs, logos, or photos, visuals can make a huge difference. Here are a few extra resources to help you create solid visuals for your case study. Canva blog post  with 73 links to free stock photos. 7 tips on how to collaborate  with designers to create graphics. Do This In : You can manage projects and hold your team accountable to meeting deadlines with ? Learn how. Step Seven: Promoting Your Case Study Now, your case study is finally complete, and the customer has approved your work. Now what? You did all that work, don’t forget to get it out there for the world to see. Promote your case study by: Building a webpage  that hosts all of your case studies or customer testimonials. Including them in your email campaigns. Creating a social media campaign. The great thing about case studies is that they are an easy piece of marketing material to tack on to any additional campaign. Do This In : You can plan and promote all your content in one place with ? Learn how to create and schedule automated social media promo campaigns  in . Now Go Write An Awesome Case Study The fear of creating a compelling case study is gone. You have great examples to follow and two different templates to help you format the information you gather. We can’t wait to see what you come up with. Do you have a question or two about formatting case studies? Let us know in the comments below.

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In order to be successful into the futu re, companies need to address HIV-infected workers and workers with AIDS. However, HIV and AIDS pose special challenges to employers. HOW AIDS IS TRANSMITTED HIV (Human Immunodeficiency Virus) is the retrovirus that causes AIDS, or Acquired Immune Deficiency Syndrome. While AIDS itself does not kill a person, the disease weakens the person’s immune system, allowing other diseases like Kaposi’s sarcoma invade the body. These opportunistic diseases eventually overwhelm the person’s body. The virus is found in blood and other body products like saliva, sweat, and tears, and can only be transmitted by the exchange of blood, body products, or by sexual contact. Once the HIV virus is exposed to air, it dies instantaneously. This means that someone cannot spread the virus through breathing the same air, or by casual contact such as shaking hands. A person can be infected if he/she has an open wound that comes into contact wit... Free Essays on Managing People With Aids Free Essays on Managing People With Aids Managing People with AIDS Today, AIDS is the second leading cause of death among adults between the ages of 25 and 44. With more than half of the nation’s 126 million workers in this age group, managers cannot afford to ignore this deadly disease. As more effective drug therapies, such as protease inhibitors, are extending the lives of HIV positive people, an increased number are able to return to the workforce and stay productive. One in six large companies has had an employee with HIV/AIDS and one in 15 companies with 15 to 49 employees has had at least one worker with HIV/AIDS (according to the CDC in Atlanta). The World Health Organization estimates that by the year 2000, there will be 15 million new adult HIV infections, with six million people exhibiting symptoms of the disease. Since 25 % of new cases are in between the ages of 13 to 20 years old, this means that the teenagers of today who are HIV positive are the workers who will develop AIDS in 10 years. In order to be successful into the futu re, companies need to address HIV-infected workers and workers with AIDS. However, HIV and AIDS pose special challenges to employers. HOW AIDS IS TRANSMITTED HIV (Human Immunodeficiency Virus) is the retrovirus that causes AIDS, or Acquired Immune Deficiency Syndrome. While AIDS itself does not kill a person, the disease weakens the person’s immune system, allowing other diseases like Kaposi’s sarcoma invade the body. These opportunistic diseases eventually overwhelm the person’s body. The virus is found in blood and other body products like saliva, sweat, and tears, and can only be transmitted by the exchange of blood, body products, or by sexual contact. Once the HIV virus is exposed to air, it dies instantaneously. This means that someone cannot spread the virus through breathing the same air, or by casual contact such as shaking hands. A person can be infected if he/she has an open wound that comes into contact wit... Free Essays on Managing People With Aids Managing People with AIDS Today, AIDS is the second leading cause of death among adults between the ages of 25 and 44. With more than half of the nation’s 126 million workers in this age group, managers cannot afford to ignore this deadly disease. As more effective drug therapies, such as protease inhibitors, are extending the lives of HIV positive people, an increased number are able to return to the workforce and stay productive. One in six large companies has had an employee with HIV/AIDS and one in 15 companies with 15 to 49 employees has had at least one worker with HIV/AIDS (according to the CDC in Atlanta). The World Health Organization estimates that by the year 2000, there will be 15 million new adult HIV infections, with six million people exhibiting symptoms of the disease. Since 25 % of new cases are in between the ages of 13 to 20 years old, this means that the teenagers of today who are HIV positive are the workers who will develop AIDS in 10 years. In order to be successful into the futu re, companies need to address HIV-infected workers and workers with AIDS. However, HIV and AIDS pose special challenges to employers. HOW AIDS IS TRANSMITTED HIV (Human Immunodeficiency Virus) is the retrovirus that causes AIDS, or Acquired Immune Deficiency Syndrome. While AIDS itself does not kill a person, the disease weakens the person’s immune system, allowing other diseases like Kaposi’s sarcoma invade the body. These opportunistic diseases eventually overwhelm the person’s body. The virus is found in blood and other body products like saliva, sweat, and tears, and can only be transmitted by the exchange of blood, body products, or by sexual contact. Once the HIV virus is exposed to air, it dies instantaneously. This means that someone cannot spread the virus through breathing the same air, or by casual contact such as shaking hands. A person can be infected if he/she has an open wound that comes into contact wit...

Gambling Essay Example | Topics and Well Written Essays - 500 words - 1

Gambling - Essay Example Regardless of the consciousness, the practice involves some form of potential gain to the involved parties. Gambling defines a game or a bet with uncertain result that aims at deriving a benefit. It involves parties that make a bet over an unpredictable outcome, at a sacrifice, and the person who is favored by the game’s outcome benefits from the sacrifices at the expense of the other parties (Johnson, 2011). The first element of gambling is therefore existence of a game whose results are not known at the time of the parties’ entry into the gamble. The game either may involve the parties or may be independent in such a way that the parties are just but observers. An example of a game that involves the parties is a dice throwing game by the parties with a defined outcome as a win. The parties may also engage in a sport in which the winner of the sports becomes the winner of the gamble. Alternatively, it may involve a game that is being played by different parties. An example is a competitive football match or tournament such the United States premier league or a game in the premier league. In either of the cases, the result of the game that determines the winner and the looser in the gamble is uncertain at the time the parties enters into the gamble and is determinate later (Johnson, 2011). Another essential element that defines a gamble is the associated reward that it involves. This is because its basis involves a bet in which a party relinquishes rights over a property. The property is then put under custody with its possession determined by the outcome of the subject game. If the results favor a party’s position in the gamble then he or she becomes the owner of the property that was put on the particular gamble. Any other party who is not favored by the results of the game therefore loses their property in the game. This is the general rule of gambling that depends on lack to benefit a party based on taken chances (Johnson,

Globalisation as a Cause of Poverty and Inequality Essay

Globalisation as a Cause of Poverty and Inequality - Essay Example    However, the international capital inflows can be reversed to create boom-and-bust cycles that can be detrimental to the social welfare of the affected regions. Globalization encourages labor mobility (Lecher and Boil, 2012). However, skilled and specialized labor force may take advantage of the global market to access markets with high demand and low skill supply. Globalization may also enhance immobility; unskilled workers are prevented from migrating to developed nations. Currently, globalization poses a scenario based on the idyllic view of the general globe where technology and capital have a free flow in a market where access to knowledge and information is vast, efficient markets, and where there is equity in market participation capacities among the households. Globalisation can partially be attributed to the increasing improvements made in the technological field, minimized costs of transportation, as well as due to some deliberate choosing on behalf of many nations to further integrate their economies with the global economy. In essence, globalization refers to capital market liberalization, trade restrictions’ removal, for instance, quotas and tariffs, and free movements of human resources. All these can be considered to be economic globalization’s indicators. The 80s and 90s saw many countries open up their borders leading to reduced restrictions on direct foreign investment as well as curtailing quantitative controls on imports which reduced the tariff rates.   In general, the process of liberalisation and globalisation leads to reduced poverty and high economic growth and development. Globalisation comes in many facets hence a mixed set of outcomes. The argument brought about by anti-globalists is that globalisation has adverse effects on poor people in LDCs. Countries such as the US had thrived in managing the process of globalisation incisively proving that globalisation can be a driving force to economic growth and development and those incapable of managing the process ended up with dismal economic growth and development as well as increased poverty and high inequality in income distribution, showing the adverse effects globalisation can have. A number of issues have been highlighted linking globalisation to inequality: i. Inequal ity rates have increased since the 80s. ii. This high inequality rates are caused by other factors other than the traditional factors i.e. urban bias, education inequality, and concentration of land. iii. High inequality levels can decrease

Is police brutality still an issue in todays society Essay

Is police brutality still an issue in todays society - Essay Example This paper discusses the manifestation of police brutality in today’s society. During the civil rights movement of the 1960’s there were lots of protests and at times violent incidents which led to cases of police brutality. â€Å"The 1960’s civil rights movement in the United States was also accompanied with police brutality, especially in the cases of mixed race marches†¦.† (Wisegeek, 2009). During such marches the police utilized tactics such as pain holds, pepper spray, and batons to intimidate the protesters which many times resulted in physical injury. One of the most famous cases of policy brutality occurred in 1991. That year a black man named Rodney King was physically abused by a gang of cops who almost beat this man to death during a routine traffic stop. A citizen caught the hold incident on video tape and the person turned the evidence over to the justice department. The case went to trial and despite the clear evidence of police brutality the policemen were declared innocent. In the aftermath of the court decision the bl ack community was outraged and riots spread out through Los Angeles. The infamous incident is commonly referred to as the L.A. riots of 1991. The police claimed it would make changes to prevent police brutality from manifesting itself, but the results of their efforts to clean up the police departments across America have not been too effective. Police brutality is not only a problem in the United States it is also a problem in other parts of the world. In 1996 over 5,000 students from Yunsei University in Seoul were involved in a protest. The police intervened to stop the protesters. Their tactics were both abusive and illegal. â€Å"Two helicopters hovered over the two buildings, pouring liquidized and colored tear gas, and the 3,400 policemen blocking the entrance to the building fired tear gas grenades toward the students in

Movie Review A Few Good Men Example | Topics and Well Written Essays - 500 words

A Few Good Men - Movie Review Example Belittled by his superiors and considered second best to his commanding officer, Col. Jessep, who was also his classmate in the Academy, Lt. Col. Markinson had a tough life. He was constantly ordered about and had little say in the everyday activities of the Base. He had never really been allowed to practise his full potential and had always remained on the sidelines; it is this frustration and disappointment that he acts out in the movie.2 Locus of Control At first look it would seem that the character of Lt. Col. Markinson existed within an external locus of control. His actions throughout the movie remained controlled and regulated by his superior, Col. Jessep. The one time that he did wish to save the life of Private First Class William Santiago, by transferring him off the base, he was thwarted in his efforts by Col. Jessep who saw the method, â€Å"expeditious and painless†. However, Lt. Col. Markinson never blamed anyone except himself for the incidents that ensued. His suicide note to PFC Santiago’s parents makes that very clear when he writes, â€Å"...your son is dead for only one reason. I wasn't strong enough to stop it.† Thus, this character has a strong internal locus of control. Personality Trait Lt. Col. Markinson’s personality was that of a ‘Duty Fulfiller’3.

Violations of the Code of Ethics Research Paper Example | Topics and Well Written Essays - 750 words

Violations of the Code of Ethics - Research Paper Example In this regard, it is important to understand that the personal integrity can be defined as those ethical values that are commonly understood and practiced across the society and to some extent they also reflect code of ethical behavior (Wells, 2011.p. 18). In the conflict of interest video, Willy Wilson violated the ethical rule of personal integrity. Conflict of interest is defined as a situation in which personal interest and official duties collide and there is little room to justify the position in that situation (Council of Europe, 2008. p.85). In the video, Willy Wilson tried to serve both personal interest and the official duties simultaneously which is tantamount to the violation of the ethical code no. 6 of American Society for Public Administration. Ethical codes are also developed by the ICMA. Tenet number 10 states that members must not seek favor and this favor can be in the shape of gifts or profits that have been received secretly (International City/County Management Association, 2014). In the story of bribe video, Mike Peters violates the tenet no. 10 of the ICMA Code of Ethics. Mike Peters is a senior analyst working for NASA. It is a part of his official job description to evaluate and recommend software. While recommending the software, he insisted that the recommended software should be purchased from Peace organization which sold the similar software. Later on, it was reported that Mr. Peters was offered and received valuable gifts from Peace organization and such gifts were only given for recommending purchase of software from Peace organization. In this regard, it is important to understand that if the value of gifts was considerably smaller than the purchase price of software, there were chances that it would have not been termed as a form of bribe. But that was not the case. A higher value of

Maintenance of Social Hierarchies Essay Example | Topics and Well Written Essays - 2250 words

Maintenance of Social Hierarchies - Essay Example Changing treatment technologies, immigration of people from other parts of the world, different perceptions of culture and treatment approaches as well as rise in rights and gender of special groups such as lesbians and gays demand that nurses must be culturally competent. This is to be able to truly care for the sick in different communities. Without cultural competency, it is extremely difficult to offer fair and equal nursing care to all. There are two models that were used to describe culture and diversity. They are the theory of culture care: Diversity and Universality and Purnell model of nursing. The theory of culture care: Diversity and Universality focus on nursing and consequences of health care services. It also put emphasis on culture and care relationship as it focus on individuals. Finally, the theory acknowledges that caring is a universal concept that vary across different cultures. Purnell model brings communication, bio-cultural, high-risk behaviors, nutrition, work force issues, pregnancy and childbearing practices, death rituals, health care practices and health care providers to explain culture more explicitly. The factors that have contributed to health disparities in underserved populations are racial and ethical differences, geographical isolation, lack of consumer involvement in decision making, poverty and lack of trained health care providers. There are a number of Socio-cultural factors that directly influence quality health care. The Socio-cultural factors include family roles, bio-cultural ecology, workforce issues, nutrition and spirituality. Family roles involve different roles played by male and female persons in the society. In some societies, nursing is a preserve for the female and patients may perceive men as incompetent in nursing field. Secondly, bio-cultural ecology is another factor that explains variation in ethnic and race. A person of a certain race may find it unacceptable for nurses from different races to care him o r her. The third factor is workforce issues. Some people prefer working as individuals or communicating in certain ways which may conflict with behavior of people from other cultures. Fourth factor is nutrition. Different communities like or dislike certain foods. Spirituality is another factor. Some people prefer use of black magic or herbs as opposed to modern medicine. The barrier to delivering quality health care includes poor communication, stereotyping, cultural blindness and ethnocentrism. The current perspective is that cultural competence / trans-culture is both a general practice and specialty area that focus on global cultures. A nurse is culturally competent if he or she posses four cognitive components. A nurse need to be culturally aware, should have a positive attitude towards different cultures, gain cultural knowledge and develop various cultural skills. The two ways of how health care providers can be culturally competent in organizations is first, through training and second, by getting immersed in the communities in which they

Movie Review A Few Good Men Example | Topics and Well Written Essays - 500 words

A Few Good Men - Movie Review Example Belittled by his superiors and considered second best to his commanding officer, Col. Jessep, who was also his classmate in the Academy, Lt. Col. Markinson had a tough life. He was constantly ordered about and had little say in the everyday activities of the Base. He had never really been allowed to practise his full potential and had always remained on the sidelines; it is this frustration and disappointment that he acts out in the movie.2 Locus of Control At first look it would seem that the character of Lt. Col. Markinson existed within an external locus of control. His actions throughout the movie remained controlled and regulated by his superior, Col. Jessep. The one time that he did wish to save the life of Private First Class William Santiago, by transferring him off the base, he was thwarted in his efforts by Col. Jessep who saw the method, â€Å"expeditious and painless†. However, Lt. Col. Markinson never blamed anyone except himself for the incidents that ensued. His suicide note to PFC Santiago’s parents makes that very clear when he writes, â€Å"...your son is dead for only one reason. I wasn't strong enough to stop it.† Thus, this character has a strong internal locus of control. Personality Trait Lt. Col. Markinson’s personality was that of a ‘Duty Fulfiller’3.

Maintenance of Social Hierarchies Essay Example | Topics and Well Written Essays - 2250 words

Maintenance of Social Hierarchies - Essay Example Changing treatment technologies, immigration of people from other parts of the world, different perceptions of culture and treatment approaches as well as rise in rights and gender of special groups such as lesbians and gays demand that nurses must be culturally competent. This is to be able to truly care for the sick in different communities. Without cultural competency, it is extremely difficult to offer fair and equal nursing care to all. There are two models that were used to describe culture and diversity. They are the theory of culture care: Diversity and Universality and Purnell model of nursing. The theory of culture care: Diversity and Universality focus on nursing and consequences of health care services. It also put emphasis on culture and care relationship as it focus on individuals. Finally, the theory acknowledges that caring is a universal concept that vary across different cultures. Purnell model brings communication, bio-cultural, high-risk behaviors, nutrition, work force issues, pregnancy and childbearing practices, death rituals, health care practices and health care providers to explain culture more explicitly. The factors that have contributed to health disparities in underserved populations are racial and ethical differences, geographical isolation, lack of consumer involvement in decision making, poverty and lack of trained health care providers. There are a number of Socio-cultural factors that directly influence quality health care. The Socio-cultural factors include family roles, bio-cultural ecology, workforce issues, nutrition and spirituality. Family roles involve different roles played by male and female persons in the society. In some societies, nursing is a preserve for the female and patients may perceive men as incompetent in nursing field. Secondly, bio-cultural ecology is another factor that explains variation in ethnic and race. A person of a certain race may find it unacceptable for nurses from different races to care him o r her. The third factor is workforce issues. Some people prefer working as individuals or communicating in certain ways which may conflict with behavior of people from other cultures. Fourth factor is nutrition. Different communities like or dislike certain foods. Spirituality is another factor. Some people prefer use of black magic or herbs as opposed to modern medicine. The barrier to delivering quality health care includes poor communication, stereotyping, cultural blindness and ethnocentrism. The current perspective is that cultural competence / trans-culture is both a general practice and specialty area that focus on global cultures. A nurse is culturally competent if he or she posses four cognitive components. A nurse need to be culturally aware, should have a positive attitude towards different cultures, gain cultural knowledge and develop various cultural skills. The two ways of how health care providers can be culturally competent in organizations is first, through training and second, by getting immersed in the communities in which they

Developing Customer Relations Essay Example for Free

Developing Customer Relations Essay 1.0 Introduction Customer service is the provision of service to customer before during and after a purchase also its the ability of an organisation to recognise and consistently meet its customers need Employees may find them self in a situation that they sold a product and the customer is been arrogant saying it is faulty they need to stay calm 2.0 Providing Customer Service A new employee can provide good customer service by been well presented on their first day and wearing their uniform appropriately greeting the customer politely. 3.0 Presentation Skills In this section I am going to say why presentation skills are important to customer service Skill Why it is important As this is merit grade work, I need to expand each box. You need at least three points for each on why this is important Examples from business You need a couple of examples from businesses in each box Personal presentation e.g. personal hygiene, uniform/ dress, hair, makeup jewellery The way an employee presents himself identifies who they are. It is important because your presentation of your self and the business is the customer first opinion if they business is dirty then the customer wouldnt come there again Customers in Tesco Sainsburys wear uniform to make them look smart and they have to wear the uniform properly for example an employee might wear his uniform but not wear it smartly like not tucking in his shirt in companies like B Q the employees dress to stand out by wearing bright orange Also in the police force it is required to wear uniform Body language e.g. posture, facial expression, smiling, gestures, eye contact Body language has an impact on the customers perception of how friendly the staffs are. The body language of an employee is important because it shows how the employee feels about the customer and how approachable they are If a customer ask a staff in a company like Primark where is the T shirts and they are frowning it means the staff there is unfriendly In JD Sports if it is empty and there are no customers in there and the employees have a conversation then a customer comes in and has a query, the employee might frown when he comes in because he is interrupting his conversation Presentation of work area and equipment The presentation of the work area shows how prepared the staff are and how good the environment, it is important because it shows how prepared they are to start business and also the presentation shows how hygienic they are If in McDonalds the tables are dirty it will put off customers and they wouldnt eat in there Greeting Customers, Courtesy, Confidence, Interest, Thoughtfulness It is important because it shows that the employee cares that a customer is there and it makes the customer feel welcome If you greet a customer every time they come in to your business they would attract more customers to your business by telling them how polite employees in the business are Responding to different customer behaviour, Tact, Efficiency It is important to adapt to different customers and situation because all customers arent the same and they will have different attitude towards the employee/ business If a customer complains about how bad service is and you respond to them quickly it would show that youre sorry Of voice, pitch, language e.g. technical language, use of slang How you communicate to customer is important because all customers are usually different e.g. you talk to old people different from teenagers When you talk to an old lady you talk slowly so they can hear you properly but when you are talking to teenager you can use some slangs Also in a company like Pc World if someone was about to buy a computer you would speak to them in technical language e.g. the computer has 512mb ram e.t.c and if the customer doesnt understand it you explain to them Listening, body language, appropriateness to customer situation Your listening skills to a customer is important because if you dont listen to them while you are talking to feels rude and employee should be able to adapt to different situations because there are different kinds of customers If a customer asks a question like where is the toilet and you keep on telling them to repeat it. They wouldnt come back again to the business. Also there might be 4.0 Interpersonal Skills In this section I am going to say why interpersonal skills are important to customer service. Interpersonal Skills relate to the way you behave when you are dealing with other people and they are important because it makes communication clear. Attitudes, Behaviour, First impression are aspects of interpersonal skills The attitude of a staff to customer the first time they come in matter because that is their first impression and thats what they will tell other people about the business In a Supermarket if a customer asks where an item and the employee replies go away is to the customer it will put them off and they wouldnt come back Behaviour this is closely linked to attitude because this influences what you do and why you do it. A friendly person will normally behave in a cheerful way also if u enjoys working with people you will normally behave in a courteous and thoughtful way 5.0 Communication Skills In this section I am going to talk about communication skills Communication Skills are important to customer service. It is crucial that information is clear and accurate. In customer service employees must be able to explain companys policies to customers and answer question about product and service. Tone, Pace, Pitch of voice, Slang and Listening are aspects of communication skills Tone is difference between the way you talk to a supervisor and your friend. Tone is how informal or formal you are and the tone of your voice Slang includes word used informally such as waste of space, chill. None should be used in business when talking to an external customer. Pace relates to the speed at which you speak and should be varied depending on your audience. Listening skills are invaluable in business particularly in the following situations e.g. when a customer is telling you about his or her needs or preferences, when you are been given information to give to someone. Pitch of voice relates to how you sound. A low pitched voice is deep and gruff, a high pitched voice easily sound shrill. Varying your pitch makes you sound more interesting and enables you to hold people attention better if you speak in a monotone 6.0 Customer Service Situations I am going to explain which skills are important in the following situation face to face, on the telephone, email, urgent situations, and difficult situations; either it is Interpersonal Skills, Presentation Skills, Communication Skills. Face to Face: I assume communication skills are the most essential skills when an employee is facing a problem face to face because although your presentation and interpersonal skills is important the employee is facing them and the way he communicates matter. The most important communication skills is their listening skills because it will show how effective they are to deal with the problem Telephone: I assume communication skills are the most essential skills when an employee if dealing with a problem on the phone because